In all likelihood, you will come across a point of sale unit on a day to day basis. Whether an office worker is picking up a meal deal on their way to work, or a family is completing their weekly shop at the local supermarket, they will come across a point of sale unit which is looking to advertise a new and exciting product. The design of these needs to be on point, or you run the risk of poor sales and customer conversion. Here are just a few features of the best POS units, and what sets them apart.
Simple geometric shapes
One major error that many POS system designers make is in making them far more complex than they need to be. Simple geometric shapes such as cuboids and cylinders are not only more attractive to the eye due to their simplicity, but they are far more sturdy. It’s this sturdiness that means that your point of sale unit can stay up and look good for as long as you need, rather than toppling over at the first sign of pressure.
Aside from trying to get your point of sale unit as effective as possible at drawing the eye, it’s key to include as much relevant branding as possible. This lets the consumer know exactly what you’re selling at a glance, and helps them to make a snap decision surrounding an impulse buy. A customer will only buy a product if they know what it is, and an effective point of sale unit will tell them immediately.
High build quality
When you’re building a point of sale unit, you need to make sure that the quality of the build is strong. Anything can happen in a shop, from young hooligans messing about to customers causing things to fall over. By creating your point of sale units and retail displays from a strong and reliable material such as thermoformed plastic, you can rely on the durability of your displays on a daily basis without having to worry about any incidents.
If you’re interested in bespoke point of sale units and retail displays, get in touch with the Hampshire Plastics team today and see what we can do to help you.